Who Else Wants The 21-Day Program That Permanently Changes What Your Body Wants to Weigh?

Drop 10 pounds and KEEP THEM OFF with the shocking new plan that’s already helped over 27,000 people lose massive weight while reversing diabetes!

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For Media Inquiries Contact Justin Loeber and Raquel Perazzo at 212-260-7576 or media@mouthdigitalpr.com

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The Big WHY Behind This Big Book

A new CDC report revealed in July 2018 that more than 8 out of 10 Americans have Diabesity or pre-Diabesity—the combination of diabetes and obesity that is 19% more deadly than cancer. For New York Times bestselling author of The Calorie Myth, Jonathan Bailor, the statistic has become a personal catalyst for his newest project, THE SETPOINT DIET .

Jonathan’s own grandfather died from complications of Diabesity. Intent on “making sure that the superheroes in our lives don’t fall victim to lifestyle diseases the same way he did,” Jonathan has dedicated his career to helping people to lose weight, reduce inflammation, and heal their metabolism permanently.

Bailor is the founder of SANESolution, a company that has helped hundreds of thousands of people address diabetes, obesity, and other metabolic disorders using the principles of The Setpoint Diet. He has collaborated with top scientists for more than 15 years to analyze and apply over 1,300 studies, which has led to more than 27,000 people achieving life-changing results with this program. His work has been endorsed by top doctors and scientists from Harvard Medical School, Johns Hopkins, The Mayo Clinic, The Cleveland Clinic, and UCLA.

With The Setpoint Diet, Bailor offers a breakthrough eating plan proven to help people who have fallen victim to diabetes, obesity, both (Diabesity), and literally ANYONE who wants to improve their metabolic health, blood sugar, and weight naturally and permanently by lowering their “setpoint.”

  • What is your “setpoint?” Your body fights to keep you within a range of about 15 pounds—also known as your “setpoint weight.” New research reveals that you can lower your setpoint and end the battle with obesity and diabetes (Diabesity) for good by focusing on the quality of calories you eat, not the quantity.
  • What is the “setpoint diet?” The Setpoint Diet is a produce-heavy lower-carb menu that focuses on specific anti-inflammatory whole foods, including tons of deliciously prepared veggies (ex. sautéed spinach, chard, collards, kale, Brussels sprouts, onions, etc.), affordable craving-crushing proteins (ex. canned seafood such as salmon, tuna, and clams; frozen chicken, ground turkey, etc.), and therapeutic slimming fats (ex. chocolate, macadamias, avocados, coconut, etc.). Its creator, Jonathan Bailor, founded SANESolution, a Diabesity treatment company that has reached millions of people. With the benefit of data from more than 27,000 participants who have already achieved dramatic diabetes reversals and massive weight-loss results, The Setpoint Diet is the new evidence-based blueprint for healthy living.

In addition to dropping 10 pounds and keeping them off while prermannetly changing what your body “wants” to weigh in 21-days, this book you will transform your body and mind as you unlock the shocking secrets of:

  • Setpoint Weight and Metabolism: Why that feeling you’ve had for years that your body “wants” to keep weight on isn’t your imagination… it’s proven modern science… and how you can get your body working with you (rather than against you) to make permanent weight loss and health almost effortless.
  • Diabesity, Diabetes, Weight Loss: Why Diabesity – the newly named epidemic that is 19% more deadly than cancer (killing more people than smoking, crime, alcohol, terrorism, plane crashes, car crashes, and all drugs COMBINED) – is the worst health crisis our world has ever seen, and how to reverse it permanently, naturally, and quickly.
  • Affordable, Quick, and Family-Friendly SANE Eating: The S.A.N.E. method for choosing the highest quality, most setpoint lowering, and Diabesity defeating delicious foods while spending less money and time on food.
  • Diabetes Defeating and Fat-Burning SANE Food Swaps: How deprivation and elimination diets are a thing of the past because ALL of your favorite recipes and dishes can be “SANEitized” with a few surprisingly simple ingredient swaps.
  • Why Calorie Counting Fails for 29 Out of 30 People: Why starvation dieting and stressing or feeling bad about what you eat or how you look is worse for your health and weight than drinking a gallon of soda and eating a pound of pink slime while smoking.

With THE SETPOINT DIET, you will reprogram your body with a 21-day plan to rev up your metabolism, eliminate inflammation, heal your hormones, repair your gut, and get your body working like that of a naturally thin and healthy person—permanently.

About The Author

Jonathan Bailor pioneered the field of Wellness Engineering and is the founder and CEO of the world’s fastest growing permanent weight loss and diabesity treatment company SANESolution. He authored the New York Times best seller The Calorie Myth, has registered over 26 patents, has spoken at Fortune 100 companies and TED conferences for over a decade, and served as a Senior Program Manager at Microsoft, where he helped create Nike Kinect Training and Xbox Fitness. His work has been endorsed by top doctors from Harvard Medical School, Johns Hopkins, the Mayo Clinic, the Cleveland Clinic, and UCLA. A summa cum laude and Phi Beta Kappa graduate of DePauw University, Bailor lives outside Seattle with his wife, Angela, and daughter Aavia.

Ready for YOUR Shocking Setpoint Success Story? Get Your Book Now!

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

I am often asked if there is a proven prescription for weight loss. Providing a captivating explanation of the science of fat loss, this is that prescription.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

Bailor reveals some of the latest and best scientific research on the real story of diet, exercise, and their effects on us. I heartily recommend this.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

Sheds light on the discrepancy between the way nutrition has been presented to the public and the science that underlies it…An important work.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

A treasure trove of reliable information…challenges the diet dogma and offers a sensible path to good health…smart, health promoting, and deserves to be hot, hot, hot!

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

Brilliant! An easily understood and applied framework that will change the way you live, look, and feel. Bailor will end your confusion once and for all.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

Exposes the fundamental myths about obesity and weight loss that are keeping Americans sick. By explaining the link between our hormones and our metabolism, Jonathan Bailor offers readers a powerful set of tools for creating lifelong health.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

Will do more to assist people with their health than all the popular diet books currently out there put together. I want to shout, “Bravo! Finally someone gets it!”

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

Jonathan Bailor has provided a smart, useful guide that is not only easy to follow but also a pleasure to experience. You will see how to eliminate the toxic foods from your diet that are zapping your energy and adding inches to your waistline. This will change the way you look at dieting!

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at http://SANESolution.com

You will  find that all calories are not the same, & focusing on the kinds of foods you are eating rather than just the quantity of food can boost your brain power, help you lose the extra ten pounds, & create a life that promotes long term health. I highly recommend this.

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For book publicity inquiries please contact Sarah Falter sarah.falter@hbgusa.com
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Ready for YOUR Shocking Setpoint Success Story? Get Your Book Now!